Apparantly, Burger King is going to take another shot at a $1 Double Cheeseburger (which, admittingly, makes me very hungry at 4:30 when I think about it). The only problem is that its franchise chains need to support it, and they rejected it, because it's a ridiculous profit buster. As a former McDonald's employee (they already removed the item from their dollar menu), I can attest to this.
However, the King is really focusing on his moniker, and has re-proposed the $1 delight to the stores, this time with a shorter length for the pilot program. It will come up to vote again, only there's a catch:
[O]nly "no" votes could vote again. Anyone who had voted "yes" would be counted as in favor [of the revamped proposal]. And the window to re-vote was condensed to about 36 hours. Anyone failing to vote would diminish the overall voting pool, likely giving those "yes" votes more weight.
Hat Tip: Weekly Standard
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